To increase traffic to your website, good positioning in search engines is essential. However, natural referencing is a long-term job and it often takes several months to reach pole position. Diversifying your traffic sources and offering multiple content is therefore essential to boost the number of visitors to Google is a good way to regularly attract search engine robots to your site and increase your position in the results.
To help you accelerate the movement, here are 20 techniques to implement now to develop your traffic.
Post regularly on your blog
Google likes regularly updated content. If it is difficult to regularly change the content of the pages of your website, a blog can be used to publish new articles frequently. Opting for at least 2 tickets per week can double your traffic very quickly, especially if you are also implementing idea # 2.
Target the right keywords
Regularly posting content on your blog improves your natural referencing in general. However, if your articles and pages are poorly optimized, they will hardly stand out in search results.
SEO services consists first of all in targeting the right keywords : it is often easier to focus on specific and less sought-after expressions (what is called the long tail). We also advise you to take a look at our 7 techniques to find long tail keywords . Once your keywords are found, all you have to do is use them by creating very good quality content to attract search engines.
Facebook is the number 1 social network: it must therefore be at the heart of your social media strategy. By building a community on this platform and regularly publishing quality content, you can be sure that your number of fans will take off – and visits to your site at the same time.
Instagram is the social network on which users interact the most with brands : engagement is therefore very high, which makes it a very powerful medium for promoting your site. Draw your smartphone or camera, choose your hashtags well , and above all be creative!
YouTube is the number 1 video sharing site and achieves colossal audiences every day. No wonder companies have found an ideal playground to gain visibility . Create videos related to your activity (tutorials, analyzes, etc.) to highlight your expertise and be found by Internet users corresponding to your target. Learn how to boost your views on YouTube and traffic to your site can only get better.
Influence marketing is a very effective lever to make you known and massively attract Internet users to your site. The key is to choose the right influencers to contact in order to set up an effective influencer marketing strategy.
Another very effective web content is webinar when it comes to generating new prospects and attracting visitors to your website. There are many tools to easily create a web seminar and share your expertise with your audience.
Refresh old content
Creating new content is essential, but that doesn’t mean that your old articles should be forgotten.
Refresh your old content by enriching it, updating it with more recent data, etc.
Infographics are part of the flagship content of social networks: appreciated by Internet users, they have a strong potential for virality (if they deal with a relevant topic with an interesting angle).
And who says virality says a lot of visitors to your site.
Publish your own studies
Creating great studies based on exclusive data related to your field of expertise or your sector of activity is another very good way to gain visits thanks to content marketing.