Custom cupcake boxes: Hello to all the confectioners and bakers. Thank you for adding flavours in our life, and thank you for making our souls glow. I am also one of you, but at first, I am afraid to show you my baking talent. You can say that I am only good at cupcakes, which would be right in a way that nobody likes my other confectionery more than the cakes. I am making them for quite some time now, and have always believed in innovation; Innovation in tastes, and innovation in representing your taste.
My business has done wonders since I concentrated more on the innovation of custom cupcake boxes. It wasn’t a thing when I started my bakery, but now it is the heart and soul of it. Stay with me throughout this blog, and I will explain to you how I have done it, and how you should be doing it.
Focusing on brand image is more important than you could imagine
At first, all of us are concentrating on the taste, and not on the outlook of our product. It is not a bad starting point, but letting people know your taste without them tasting is even vital. It is where your brand image comes. Top cupcake makers beat you right here because people know them and trust them.
Always focus on your branding, and for that, nothing can play a more crucial role than the cupcake boxes. An attractive logo, for example, printed on your boxes, will attract a lot of people and will stick to them. So, what you should want from your custom cupcake packaging should be more than just protecting and carrying your cupcakes, but a new aspect of branding, and creating an aura of intrigue for your customers.
Selection of right colour combination
Choosing the right colors for your cupcake boxes is crucial. Colors of the packaging boxes are mostly designated per the flavor of the cupcake that is packed in them. For example, if the cupcake flavor is chocolate, the color of the box should be darker. Boxes complimenting the flavours is always a compelling idea and helps your customers choose you easily.
Similarly, the color of your brand name and logo should be in contrast with the color of the box. It will help it to stand out from the rest of the box and will enhance your brand name.
Customization of boxes is vital
Customization of cupcakes boxes is so crucial that people will only buy a particular type of custom cupcake boxes when they come to get cupcakes for an occasion. For example, casual functions like groom and bridal shower, bachelor’s party, baby shower, etc. have their own specific cupcake packaging associated with them.
For special events, when you put so much effort into giving your cupcakes a great taste, packaging of them should not be ignored.
Another thing that I have learned is giving the window uniqueness to custom cupcake boxes. I will suggest you to introduce a window on the side or on the top of the box. While, on the one hand, it will offer a unique look to your cupcake packaging, on the other, with the help of die-cut, you can make the cupcake visible from the outside.